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Harmful Toxins You Are Exposed to on a Daily Basis If You Reside in a Metro City!

Mar 01, 2017

All of us clearly understand the perks and disadvantages of living in a big city. However, the good lifestyle we lead makes us forget or ignore health risks. Did you know that harmful chemicals in the air and water wreak havoc on our bodies?

Air pollution gets most of the attention for obvious reasons. However, polluted water, especially in Metro cities across India, is a major cause for concern. Chemicals from industries and sewage water from residential areas enter water bodies untreated more often than not.

Whether it’s ground water or water sourced from a water body such as a river or a lake, there’s a high chance that it’s contaminated. Even bottled water is not always as clean and pure as you might think.

Knowledge is power. And educating ourselves about the toxic substances contaminating our waters is the first step towards keeping ourselves and our families safe and healthy.

Want safe drinking water right away? Check out Livpure’s Smart Touch RO Water Purifier.

Here are some of the invisible substances found in waters of most major Indian cities.

Heavy metals

Lead, mercury and arsenic are the usual culprits when you read about people getting poisoned by drinking contaminated water. In fact, arsenic, a semi-metal, was found to be the biggest cause of mass poisoning in history (this happened in Bangladesh).

What makes these elements even deadlier is the fact that they don’t impart any unnatural colour, taste or smell to the water. The only way to know if the water is contaminated is by testing it, and often, it happens too late.

While these are naturally occurring elements, when more than the permissible amount enters our body, they are extremely dangerous. They can cause virtually every imaginable disease or disorder—growth and developmental disorders in children, cancers, cardiovascular issues, behavioural and mental problems, skin rashes, memory loss and blindness to name a few.


The water we drink is almost always chlorinated(the process of adding chlorine to the water). It’s easy to tell if water is chlorinated—it has a distinct smell. While the smell may be a put-off for some of us, it’s usually considered safe to drink chlorinated water. After all, chlorine is excellent in killing microbes responsible for water-borne diseases such as cholera, dysentery, typhoid, etc. But not always.

Chlorine is very reactive. It can cling on to organic compounds found in water to form some harmful compounds commonly called disinfection by-products or DBPs. In sufficiently high amounts, DBPs are known to cause respiratory issues, memory loss, impaired balance and cell damage among other things.


Fluoride is a neurotoxin and disrupts the electrical signals in your body. The chemical can also severely harm your thyroid and pineal glands. Fluoridation (the practice of adding fluoride to water to reduce tooth decay!) used to be prevalent in some countries (not in India), but the practice has since been banned in several countries. However, fluoride contamination in water is still a high possibility, especially in large cities with high population levels.


Scientifically known as polychlorinated dibenzodioxins (PCDDs), they are a group of highly toxic organic compounds. Metal and refining industries are a major source of dioxins. In urban areas, on the other hand, burning of municipal waste, sewage, medical waste, oil, etc. releases these hazardous chemicals. When they contaminate local water bodies and ground water, they enter the local ecosystem.

Bioaccumulation makes dioxins very dangerous. They can accumulate in small quantities in humans and animals over time. Health effects include cancer, nervous system issues, reproductive disorders, weakening of the immune system, etc.

The list of toxic chemicals found in drinking water in Indian cities can go on and on. In fact, all of us are painfully aware of this scary fact. The point is, you cannot assume the water you are drinking is safe because you boil it or because you drink bottled water.

As far as bottled water is concerned, it is not as safe as you would assume. Bhabha Atomic Research Centre (BARC) had conducted a study a few years back in which they tested 90 bottled water samples from 18 brands. The results were shocking. They found 27% of the samples had bromates—a carcinogenic DBP—over the WHO-permitted level. Some samples, in fact, had four times the WHO-permitted level of these toxic substances.

So, how do you make sure you and your loved ones are drinking water that is safe and healthy?

One simple answer is to use a high-quality water purifier at home. Livpure’s Smart Touch RO Water Purifier is one such all-round water purifier that’s designed keeping in mind the drinking water problems faced by the urban population across India.

What makes Livpure Smart Touch RO Water Purifier an excellent option for you is its 8-stage purification system. The water you drink passes through a pre-filter (to remove coarse impurities), an anti-scalant cartridge (to soften and chelate scale-producing salts), a sediment filter (to separate fine and coarse particulates), pre-activated carbon filter cum adsorber (to get rid of chlorine and organic impurities such as pesticides), reverse osmosis (RO) membrane (to remove pesticides, herbicides, heavy metals and other harmful chemical compounds and even some microbes, a mineralizer (to add necessary minerals), an ultra-filtration cartridge (to get rid of even more bacteria, viruses, and protozoa) and lastly, an ultraviolet (UV) disinfection column (to remove almost all of the remaining disease-causing bacteria, viruses, and protozoa).

Livpure Smart Touch RO Water Purifier is India’s first intelligent RO water purifier with touch technology and even comes with a downloadable app using which you can receive notifications about your water purifier.

Find out if the water you drink is safe and free of harmful substances by requesting for a FREE water test from Livpure.

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